Cosmetics designed for skincare can be used to cleanse, exfoliate and protect the skin, as well as replenishing it, through the use of cleansers, toners, serums, moisturizers, and balms; cosmetics designed for more general personal care, such as shampoo and body wash, can be used to cleanse the body; cosmetics designed to enhance one’s appearance (makeup) can be used to conceal blemishes, enhance one’s natural features (such as the eyebrows and eyelashes), add color to a person’s face and, in the case of more extreme forms of makeup used for performances, fashion shows and people in costume, can be used to change the appearance of the face entirely to resemble a different person, creature or object. Cosmetics can also be designed to add fragrance to the body.